Why Creative Design vital for your business?
Sunny Singh Walia – Design is more than aesthetics. It’s more than creative concepts or graphical outputs. It’s more than just how something looks; it’s about how something works. Companies like Uber and Airbnb realize that, but there is still a huge opportunity to tap into when it comes to converting design thinking into actual business results. We usually say that your business has a new secret weapon – and we call that the Creative Design Advantage. The More Creative your Design strategy goes better visibility you will create for your business in the market.
Benefits of Creative Design
- Companies that promote creativity enjoy 1.5x greater market share.
- Design-driven companies have outperformed the S&P Index by 219% over 10 years.
- 13 of the 2014 Fortune 125 companies have executive-level positions or CEO support for design.
Smart organizations are realizing that implanting creative design into business practices is now a necessity in order to create a deeper loyalty among customers, and eventually making an impact on their business results. These companies won’t just create great design. They’ll have a secret weapon to help them stand out.