Why Strategic Planning?

Sunny Singh Walia – Strategic planning is critical to business success. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning describes where you want your company to go, not necessarily how you’re going to get there.

Sunny Singh Walia

Benefits

  • Strategic planning helps organizations identify risks.
  • Strategic planning forces management to set targets, which then can be used to use to help management control.
  • Without strategic planning, short term, medium term and long term goals could be inconsistent.
  • Strategic planning forces management to define their objectives, which helps clarify them
  • The strategic planning helps forecast the future areas the company could be involved in, and decisions must be made in relation to which ones to pursue.

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